Just got burned with a 1-star review? Here's what to do.
A troll is someone who says or does something on the internet in order to provoke a negative reaction. A troll deliberately antagonizes, enjoying the ensuing emotional upset. They are the pyromaniacs of the internet.
Trolls may be difficult to spot, due to the naturally-occurring abundance of actual idiots.
“Never attribute to malice that which can be adequately explained by stupidity.”
– Robert J. Hanlon
A sock puppet or sockpuppet, in the context of book reviews, is a fake account set up by the author or someone on the author’s team, usually to promote that author’s work with glowing, 5-star reviews.
Sock puppets may be difficult to spot, because when actual people DO love an author’s work, they might post positive reviews. Sock puppets will often have only one review under their profile, but then again, even actual people have to post their very first review at some point.
Sock puppets have also been known to frequent web forums where self-promotion is not allowed, and trumpet on behalf of their beloved author.
Sock puppets may post negative reviews on other books, in order to bring down their ratings, or simply to fill out their review profile. Devious! So very devious, considering they have hands for brains!
A sock puppet may also be a troll, but not all sock puppets are trolls and vice versa. Again, it is difficult to tell, due to vast numbers of actual humans with not much more than hands for brains.